How to Optimize Your LinkedIn Profile: The HI-UPS Framework for Student-Athletes

LinkedIn is more than just a place to store your résumé—it’s your professional brand, your first impression, and your silent pitch. Whether you’re looking for your first job, navigating NIL opportunities, or just building your network, your LinkedIn profile needs to work for you 24/7.

To help you stand out, I’ve developed the HI-UPS Framework, which categorizes your LinkedIn strategy based on your goals. Here’s how you can optimize your profile, whether you’re focused on building your personal brand, job hunting, or finding sponsorships.

1. Hiring: Attracting Top Talent

If you’re a student-athlete looking to get recruited or transition into a professional role, your LinkedIn profile should highlight your achievements and the values that make you a great team player. Make sure your profile reflects your athletic performance, leadership, and your ability to work as part of a team. Share your story, including any wins or milestones from your career, and let recruiters see how you could add value to their teams.

Tip: Make sure your profile is updated and professional, especially if you have teammates or coaches you want to highlight.

2. Influencer: Building Your Personal Brand

If you’re focusing on NIL deals or raising your visibility in the sports world, you need to build credibility. Showcase your expertise by sharing media appearances, podcasts, and articles where you’ve been featured. Your LinkedIn headline should reflect your athletic accomplishments and your personal brand. Let people know what you stand for, and don’t forget to update the “Featured” section with any key content.

Tip: Show, don’t just tell. Instead of just saying you’re a top athlete, highlight accomplishments or media that demonstrate your impact.

3. Unemployed: Be Visible, But Don’t Show Desperation

For student-athletes currently looking for an opportunity, avoid using the “Open to Work” banner—it might unintentionally lower your perceived value. Instead, use the private “Open to Work” setting that only recruiters can see. This ensures you’re visible to those who can offer opportunities without broadcasting that you’re actively searching.

Pro Tip: Your network is your best resource. Reach out to mentors, teammates, or coaches who can refer you or provide job leads.

4. Passively Looking: Stay Stealth, Stay Visible

Already employed but open to new opportunities? If you’re looking for sponsorships, internships, or professional jobs in the future, your headline and profile should focus on your skills and what you’re open to. This way, recruiters or companies interested in partnering with you can easily find your profile.

Tip: Keep your “About” section current, focusing on your skills and aspirations, not just your current role.

5. Sales: Make Your First Impression Count

If you’re looking to build a network of potential sponsors or sell yourself to a recruiter, make sure your LinkedIn photo is professional and approachable. Your headline should briefly describe who you help and how, and your “Featured” section should highlight any successful partnerships, team achievements, or client testimonials. This is your chance to make a great first impression.

Tip: Be clear about the value you bring. A well-crafted headline and an inviting photo can get you noticed fast.

Final Thought: Make Every Update Count

LinkedIn is working for you even when you’re not. Take the time to align your profile with your goals, whether that’s getting recruited, building your brand, or landing a job. A quick update could be the key to unlocking new opportunities. For student-athletes, your LinkedIn profile can be a powerful tool in shaping your future career—both on and off the field.