Master LinkedIn with the 3-2-1 Rule for Building Your Personal Brand
Building a personal brand on LinkedIn doesn’t have to be overwhelming. With the simple 3-2-1 rule, you can transform your posting strategy from scattered thoughts into impactful content that resonates with your audience. The rule breaks down your weekly LinkedIn content into three categories:
- Three pieces of industry-relevant content: Share insights, trends, or news that matter to your field, positioning yourself as someone who adds value to professional conversations.
- Two pieces of personal insight: Provide your perspective on business challenges, lessons learned, or professional experiences to humanize your brand.
- One personal story: Share something personal related to your professional journey, helping you make authentic connections.
This balanced formula establishes authority while fostering emotional connections, building trust with your audience. Consistency is key. Start by identifying key topics in your industry and share your personal journey—whether it’s a productive morning routine, a book that changed your perspective, or a hobby that ties into business lessons. By sticking to the 3-2-1 rule, you’ll build a strong personal brand and expand your network in no time.