Navigating a Tough Job Market: What Recent Grads Can Do to Succeed

The current job market is more challenging than ever for recent graduates. With an increasing reliance on AI in the hiring process, the sheer volume of applications has made it difficult for job seekers to stand out. Additionally, the federal layoffs and the general economic uncertainty only add to the complexity of the job hunt. But while the landscape may feel overwhelming, there are ways for recent grads to improve their chances of landing a job.

As professors at Harvard and Northwestern, we’ve seen firsthand how difficult it can be for even the brightest graduates to secure their first job. Having faced similar challenges ourselves during previous economic downturns, we’ve learned a few valuable lessons over the years. Based on our research and coaching with over 1,000 job seekers, we’ve found strategies that can help grads find success, even in the toughest labor markets.

Think Like a Customer When Job Hunting

In college, many students find it difficult to grasp the true nature of different jobs and career paths. However, over time, we’ve come to understand that job seekers should treat their job search like shopping for a product. Just as you would research a product—reading reviews and seeking recommendations—graduates should learn about the actual work and day-to-day responsibilities of a job. Instead of simply focusing on titles and salaries, job seekers should focus on what they’ll actually be doing and whether it aligns with their skills and interests.

The best way to get an honest understanding of a job is by talking to people already in the field. Ask them about their daily tasks, what they find rewarding, and what aspects drain them. This will help you gauge whether the job will truly energize you or not. By building relationships and networking, you can get valuable insights and even find job opportunities that aren’t advertised.

Networking Is Key

Most people don’t land jobs by simply submitting résumés online. According to estimates, at least 50% of jobs are filled through networking. We both experienced this first-hand, as did many of our colleagues. Networking is one of the most effective ways to secure a job, as it helps you make connections in the industry and get your foot in the door.

Recent graduates may feel impatient as they look for quick success, but the key is to embrace the process of networking. Reach out to professionals in your desired industry, attend events, and ask for informational interviews. Doing so can help you build meaningful connections and gain insight into various roles and companies.

Be Ready to Make Tradeoffs

Another challenge recent graduates face is a tendency to expect their first job to meet all of their desires—work-life balance, a high salary, a prestigious title, and more. However, it’s important to recognize that no job is perfect. Research from the Burning Glass Institute shows that roughly half of recent grads end up underemployed in their first job, meaning they take roles that don’t require their degree. While this may feel discouraging, it’s better to get started and gain experience than wait for the perfect opportunity.

Success often requires making tradeoffs. For example, you may need to prioritize gaining real hands-on experience over a prestigious job title. This can help you build a network, develop valuable skills, and grow in ways that can benefit your long-term career. Be intentional about your choices, and remember that no one else starts at the top—everyone has to put in the work.

Embrace the Learning Process

Lastly, it’s important to approach your job search with a mindset of growth. Even if your first job doesn’t fully align with your long-term career goals, it’s still a valuable learning experience. Seek out mentorship and guidance, and continue to build your professional skills. Over time, your experiences will help you transition into more fulfilling roles that align with your ambitions.

By adopting these strategies—shopping for jobs, networking, making smart tradeoffs, and embracing the learning process—recent graduates can navigate the job market with more confidence, even in uncertain times. With persistence and the right approach, you can build the foundation for a successful career.