Survey Finds Parents See College Sports as Key to Life Skills and Education, Not Money

Amid ongoing discussions about the future of college athletics following the House v. NCAAsettlement, a new nationwide survey of over 800 parents of high school student-athletes – 92% of whom are considering college sports – highlights a clear message: for most families, the value of college sports goes far beyond financial gain.

The survey, conducted by IMG Academy, asked parents to identify the top reasons sports matter for their children. The results show:

• Only 3% ranked “Money, NIL, or other direct financial benefits” as a top reason.
• 89% cited “Life Skills Development,” including resilience, teamwork, and communication.
• 75% selected “Unique Pathways and Better College Outcomes.”

The findings underscore that parents view sports as an essential part of education, shaping character, work ethic, identity, and teamwork.

The survey also explored demand for college sports opportunities beyond traditional NCAA varsity rosters. With nearly 8 million high school student-athletes nationwide – roughly 57% of students going on to college – could more students compete if roster spots were available?

Key takeaways include:

• 52% of parents considering college sports said a scholarship isn’t required, indicating millions of tuition-paying families could fill open roster spots.
• 57% expressed interest in Junior Varsity squads at their preferred universities if varsity spots were unavailable.
• Only 18% were uninterested in the JV option.

These results reveal a significant, tuition-backed demand for both varsity and JV college athletic opportunities.

Voices from Sports and Education Leaders

• Brent Richard, CEO of IMG Academy: “Families consistently tell me that sports are a platform for holistic education. Beyond competition, sports develop critical life skills and create unique educational pathways. Expanding roster spots ensures the voices of student-athletes and parents are included in shaping the future of college athletics.”
• Drew Weatherford, Co-Founder of Weatherford Capital and Collegiate Athletic Solutions: “The survey proves that millions of families want more opportunities to compete in college. Sports should cultivate life skills and character, not just chase money. #AddMoreAthletes Week aims to turn this demand into meaningful action.”
• Michael Alford, Florida State University Athletic Director: “Athletics brings people together like nothing else and teaches lessons that extend far beyond the field. Expanding opportunities strengthens both athletes and society.”
• Erik Bakich, Clemson University Baseball Coach: “College sports is more than winning games – it’s about building life skills, lifelong relationships, and resilience. Adding roster spots creates more life-changing opportunities.”
• Rich Bender, USA Wrestling Executive Director: “Every young athlete deserves the chance to compete. Expanding college programs ensures sports remain about personal growth and character, not just revenue.”
• Tom Farrey, Aspen Institute Sports & Society Program: “High school sports participation far exceeds available NCAA roster spots. Creating more opportunities benefits both athletes and the broader youth sports ecosystem.”

Other leaders, including Rhea Law (University of South Florida), Oliver Luck (West Virginia University), Tim Pernetti (American Conference), Christian Ponder (former NFL quarterback), and professional athletes like Sloane Stephens, echoed the importance of sports in building life skills, leadership, and academic success.