The secret to standing out on LinkedIn is not about overdoing it. Here’s how to make an impact.

LinkedIn can be a powerful tool for professional networking when used effectively. Experts suggest that the key to standing out is not about trying too hard or focusing solely on self-promotion. Instead, the goal should be to connect meaningfully with others and contribute to conversations authentically.

One approach is to post with a clear intention. Dr. Juliana Chan, founder of a LinkedIn masterclass, advises that having a goal for your posts helps maintain motivation. She suggests starting small, such as posting once a week, and focusing on content that adds value—like sharing industry tips, behind-the-scenes stories, or lessons learned from your work. The idea is to move away from a “me-first” approach and instead focus on inclusive storytelling that resonates with others.

For those looking to develop professional relationships, Dr. Chan also recommends avoiding generic comments and instead offering thoughtful, insightful responses to others’ posts. Building genuine connections is key to fostering long-term relationships on the platform.

It’s important, however, to avoid overinvesting emotionally in LinkedIn. While it can provide motivation and inspiration, it can also contribute to feelings of comparison or anxiety. Experts suggest setting boundaries, like limiting time spent on the platform, to maintain a healthy balance between your online presence and real-world connections.

Ultimately, LinkedIn should be a tool for building meaningful relationships, not a source of stress or comparison. Focus on authenticity and quality interactions, and the professional opportunities will follow.