Can I A/B test my outreach messages?

Yes! BluChip Scout includes built-in A/B testing tools so you can experiment with different versions of your outreach messages and see what works best.

Here’s how it works:

• You create two or more variations of a message within the same step of your sequence (for email or LinkedIn).

• Scout randomly splits your audience between those versions.

• You track the performance metrics—like open rates, reply rates, and click rates—to see which message gets the best results.

You can A/B test:

• Subject lines

• Opening lines or hooks

• Call-to-action wording

• Tone and length of your message

Once you’ve got a clear winner, you can easily set that version as the default moving forward—or continue testing new ideas to keep improving.

Pro tip: Test one variable at a time (like the subject line) to clearly understand what’s driving performance differences.

A/B testing in Scout helps you move from guessing to knowing—so your outreach keeps getting smarter and more effective over time.