Can I segment my email lists in Scout?

Yes! BluChip Scout lets you segment your email lists so you can send more targeted, relevant outreach to different groups of people.

You can create custom tags or lists to organize your prospects by things like:

• Industry or company type

• Job title or department

• School or graduation year

• Campaign stage or interest level

Once your lists are segmented, you can build personalized sequences that speak directly to each group’s goals, background, or experience—making your emails feel way more personal and effective.

You can also filter by segment when reviewing performance metrics, so you’ll know what’s working for each audience.

Pro tip: Use segments to test different messaging styles. You might find that student-athletes from large universities respond differently than those from smaller colleges—and Scout helps you adapt.