How do I track the performance of my sequences?

BluChip Scout gives you clear, real-time insights into how your sequences are performing—so you know what’s working, what’s not, and where to improve.

📊 Inside the Sequences dashboard, you’ll see:

• Open rate – how many people are opening your emails

• Reply rate – how many are engaging and responding

• Click rate – if your messages include links, this shows how many clicked

• Bounce rate – helps track email deliverability and flag bad addresses

• Step-by-step breakdown – see how each message in the sequence is performing

🔍 Drill down by contact

You can also view how individual prospects are engaging with your sequence:

• Which step they’re on

• If they’ve opened or replied

• Their full message history

🔄 A/B test results

If you’re testing multiple versions of a message, Scout shows you which variation is performing better based on open and reply rates.

🔖 Sort and filter by campaign

Track performance not just by sequence, but also by campaign, industry, job type, or any custom segments you’ve created.

Pro tip: If a message step has a low open or reply rate, try tweaking the subject line, intro sentence, or call-to-action. Small changes can make a big difference.

Scout helps you optimize your outreach strategy by turning data into insights—and insights into more meaningful conversations.