How does Scout help me personalize my outreach?

Personalized outreach gets better results—and Scout makes it super easy to tailor your messages so they feel genuine, thoughtful, and specific to each person you’re contacting.

Here’s how Scout helps you personalize at scale:

🎯 Dynamic fields

Use variables like:

{{firstName}}
{{companyName}}
{{jobTitle}}
{{school}}
{{location}}

These are automatically pulled from LinkedIn or your contact list and plugged into your emails or LinkedIn messages—so each message feels written just for them.

✏️ Custom messaging per campaign or audience

You can create different sequences for different types of prospects. For example, you might use one message for hiring managers and another for recent alumni. Same product—totally different approach.

💡 Add personalized context

Scout makes it easy to reference something specific about their profile (like a recent post, shared connection, or career milestone). This helps your outreach feel real—not templated.

🧠 Human-like structure and tone

Because you’re in full control of the message content, you can write in a way that reflects your voice. Friendly? Curious? Confident? Go with what feels most you.

Pro tip: Keep the personalization simple but sincere. Even a first name and company mention can lift reply rates dramatically when paired with a thoughtful message.