What is the ideal number of steps in a sequence?
There’s no one-size-fits-all answer, but a good sequence typically includes 3 to 5 steps spaced out over 7 to 14 days. This gives you enough touchpoints to stay top-of-mind without overwhelming your prospect.
A simple and effective sequence might look like:
Day 1 – Intro email or LinkedIn connection request
Day 3 – Follow-up message (LinkedIn or email)
Day 6 – Value-add or check-in message
Day 10 – Final nudge or light reminder
Each step increases your chances of getting a response while showing persistence and professionalism.
Things to consider:
Shorter sequences (2–3 steps) work well if you’re reaching out to warm contacts or referrals.
Longer sequences (5+ steps) can be effective for colder outreach or when you’re targeting multiple channels (LinkedIn and email).
Be sure to stop the sequence when someone replies—Scout handles this automatically.
Pro tip: Focus each message on a single goal—starting a conversation. Keep it short, personalized, and low-pressure.
With Scout, you can test and tweak different sequence lengths to see what works best for your audience.